5 Customer Features!

It's our 2nd Annual Customer Appreciation Week and we wanted to take a moment to thank everyone who has supported us thus far. We've been blessed to have customers who inspire us and who have become a part of the Seldom Seen family. It's only fitting (since we're honoring, you, the customer) to highlight a few of the people who make it easy to do what we love every day. We asked each of them to kick off their Q&A with a quick intro and to share how they spend their time in SF.

Drumroll, please... Introducing .... 

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Juval Lerner | @juvallerner

Juval Seldom Seen

SHOP STYLE | Juval is wearing: Wood Wood Low Profile CapWestward Leaning Sunglasses, Litoral Jeans, Wood Wood Polo.

 

When I get asked where I'm from I have a short and long version of the answer. My parents were born in the Ukraine and Moldova. They met and married in Israel, then had me while they were living in Germany and we moved to Vancouver Canada as I started grade school. The short version is I'm Canadian and I have always been proud of it but it wasn't enough for me to stay put so I decided to come to the US for some new scenery and career opportunities. After spending time in Texas and Massachusetts I was sent to San Francisco on a temporary assignment working compliance for a bank. Getting a chance to live in SF was definitely worth taking a potentially not so stimulating assignment.

I've always been interested in apparel, both wearing it and as an industry so when I was offered an amazing position at a start up here that has created an E-commerce platform with some big apparel brands as customers I immediately accepted the position. I had been living out of a suitcase for almost 2 years and during the switch, I was able to take a few weeks off and explore the neighborhood I had chosen to live in, Hayes Valley, where I first went in to Seldom Seen. Over those two off weeks, I spent a lot of time in Seldom Seen getting fashion (and dating) advice from Natasha.

Juval Seldom Seen


After a few years of wearing a suit to work, I finally get to dress how I want and I'm still choosing to wear mostly button up shirts. I get a lot of my button ups from Kooples because I like the florals prints and the little skull accessories but mostly you can catch me in a black tapered pant and a black T both from Kit and Ace. A coworker told me last month that he thought I'd be a moody serious person based on how I dressed and I'm actually one of the friendliest and upbeat people at the office!

Of course I love the clothing at Seldom Seen and being able to get some unique pieces that really stand out in my wardrobe (I'm thinking my woodwood T and Onto NYC sneakers), but it's the local community feel that Natasha and Daniel have so authentically built that really draws me to see what new pieces have come in every week. Although I'm not an OG local I feel comfortable saying everything about Seldom Seen is Hella Good.

 

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Cameron Drake & Paula Dawn Markey | @cameronanneconway & @pauladawn

Cameron and Paula | Seldom Seen

SHOP STYLE | Cameron is wearing: ParisienTee, Maiden Noir Jacket, ONTO Shoes, Hope Pants.
Paula is wearing: Westward Leaning Sunglasses, Hope Denim, Wood Wood Tank, Haerfest Bag.

 

PDM: Hi! My name is Paula and I am an instructor at SoulCycle - find me at the Castro and Soma studios!!! Outside of work most of my time is spent hanging with Cameron (my man), friends and eating! The best part of this city is there's always something you haven't done. I love catching new exhibits and seeing live music. I like that the city is a little grimey but contains so much beauty - street art and palm trees - it makes me feel alive. I mostly hang out in Hayes Valley (where Cameron lives), Cole Valley (where I live), or by the two studios I teach at!

CD: I'm originally from Chicago but moved to SF over 7 years ago after graduating college. I'm a work from home software engineer who really enjoys making and listening to music and spend a lot of time enjoying performances all over the city.

What do you love about this city?

CD: I love how walkable SF is, especially living in Hayes Valley. The food here is also amazing and you're a very short drive from several great destinations like wine country and Big Sur.

If you could be a San Francisco neighborhood, what neighborhood would you be and why?

PDM: Cole Valley - it's chill, magical, good friends with Karl, people are very polite and well read yet they don't take themselves too seriously. My favorite part about the neighborhood is the Belvedere St. Halloween party. We throw down and you feel the tightknit community vibes that you might not feel in other neighborhoods in the city. We also have an awesome Facebook group!

CD: I wanna say Hayes Valley but the answer is probably the Dogpatch. I don't know what that means about me, maybe I've got potential and a sunny demeanor.

Cameron and Paula | Seldom Seen

How would you describe your style? And where do you get style inspiration?


PDM: Because of my job my style is athleisure! Most of my style inspiration comes from what makes me feel good and comfortable. I typically go neutral but I also love statement pieces like a wild pair of pants, silly jumper or a dope sequin jacket.

CD: Dark and neutral colors. I tend to wear a lot of the same clothes in different colors. I like to mix in fashionable items with otherwise neutral clothing. Think Steve Jobs living in Paris. When I'm at burning man all of this goes out of the window.

If you can say anything about Seldom Seen, what would you say?

PDM: One of my favorite stores in SF! Unique yet classic pieces that can be staples in your wardrobe forever!

CD: It's a great store run by awesome people that contains items it would be very difficult to find anywhere else in the city.

 

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Chris & Rose Trumbull | @mrtrumbull & @rosetrumbull

Crhis and Rose | Seldom Seen

SHOP STYLE | Chris is wearing: Litoral Shirt, Earnest Sewn Denim, Wood Wood T-shirt.
Rose is wearing: Calder Tee, W00D W00D Jacket, W00D W00D Pants, St Agni Sandals.



RT: I’m a 33 y/o San Francisco native working in Marketing at an Architecture firm. I recently got married to my Tinder soulmate this past June. You can most likely find me riding at SoulCycle Castro or sipping on coffee at the Mill.

CT: I’m originally from Pittsburgh - The Pennsylvania Pittsburgh, not the last stop on BART. I’ve been in San Francisco for about three years. I recently married the aforementioned SF native who taught me how to pronounce ‘Duboce’ and ‘Gough’ correctly. You won’t ever find me at Soul Cycle Castro because we can only afford for one of us to be addicted to luxury exercise.

What do you love about this city?

RT: I love all of my childhood memories that live in this city. From the Alemany farmers market, caffé Trieste mornings with my mom, and burritos at La Cumbre. I feel like every street holds a different, lovely memory from my life. I love the people (most of them) who inhabit this city and work really hard to keep it weird and interesting.

CT: I love all the cool stuff you can do here - riding cable cars all the way up Powell Street, hanging out in the TGI Fridays at Fishermans Wharf, buying too much chocolate in Ghirardelli Square, and checking out Alcatraz on the weekends.

If you could be a San Francisco neighborhood, what neighborhood would you be and why?

RT: oh gosh…I think NOPA. It’s fun, not overly pretentious (for now), cute and cozy.

CT: Sea Cliff, because it seems like the most exclusive, wealthy, enigmatic San Francisco neighborhood. Realistically, I’d probably be some neighborhood with a lot of cranky old people and McDonaldses. Is McDonaldses the plural form of McDonalds? Sea Cliff would probably never ask a question that stupid. Oh well.

Chris and Rose Seldom Seen


How would you describe your style? And where do you get style inspiration?

RT: Neutrals. Solids + stripes. Clean lines + soft fabrics. I love Scandinavian aesthetics.

CT: Blade Runner meets Canadian tuxedo. I gravitate to clothes that are very simple and timeless. If I can’t picture myself wearing something in 10 years, I usually don’t buy it.

If you can say anything about Seldom Seen, what would you say?

RT: I was drawn in by the clothes and have stayed for the people. Tash + Daniel are such a great team. You can tell how much they love what they are doing and the products they are selling.

CT: What she said!

 

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 Salima Taplin | @staplin

Salima | Seldom Seen

SHOP STYLE | Salima is wearing: Westward Leaning Sunglasses, Hope Denim, Freda Salvador boots, d.Ra Top.


What do you love about this city?

I am so lucky to live in a close knit and diverse city. There are so many unique neighborhoods and communities to explore that are constantly changing.

If you could be a San Francisco neighborhood, what neighborhood would you be and why?

That is a tough one! I really do think that every SF neighborhood has something special to offer, I don't think I could pick just one!

Salima | Seldom Seen


How would you describe your style? And where do you get style inspiration?

Modern Eclectic: I love new edgy looks, mixing and matching with classics.


If you can say anything about Seldom Seen, what would you say?

SS is so much style in one store! I can buy any 1 item and make it work with so many of my own pieces in my wardrobe, really jazzing up an outfit!

 

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Grace Hwang | @ghhwang

Grace | Seldom Seen

SHOP STYLE | Grace is wearing: 6397 Summer DressHope Grand Sweater


What do you love about this city?


The city is ever changing, but there are some things that remain the same, like access to so much natural beauty around us and the myriad of great food options.

If you could be a San Francisco neighborhood, what neighborhood would you be and why?

Hayes Valley, of course! I've worked and lived in this neighborhood for almost 10 years and it's home. I've made truly great friends here, through morning dog walks to Blue Bottle, frequenting the shops, and even from meeting people on the street. The feeling of community is so special here, and did I mention how dog-friendly it is?

Grace | Seldom Seen

How would you describe your style?

Clean and elevated, with a little edge and boho sprinkled in.

And where do you get style inspiration?
I feel like I'm all over the map, since inspiration strikes from anywhere. It can be from a color, a scene from a movie, or someone I spy on the street. But, I've always had a thing for feminine 70's glam and refined silhouettes.

If you can say anything about Seldom Seen, what would you say?

Awesome people, welcoming space and focused curation. The people behind the store have a lot of heart and it shows!
 

Thank you so much ya'll! You are amazing! 

- Tash & Daniel